With 2024 well into its second half, I thought it would be an opportune moment to reflect upon and update on the past six months. It has been a period marked by thrilling developments, new challenges, and heartwarming moments that have significantly shaped both my journey and SeiRogai’s trajectory.

前回のブログからしばらく間が空いて季節もすっかり変わり、毎日蒸し暑い日が続いていますね。皆様お元気にお過ごしでしょうか。2024年も折り返しを迎えましたので、今回はこの半年間を振り返ってみたいと思います。この期間は、私自身とSeiRogaiに大きな影響を与えた、刺激的な発展、新たな挑戦、そして心温まる瞬間に満ちていました。

Named “Top 15 Next Unicorn” by Tokyo Metropolitan Government at Innovation Leaders Summit 2023!
「イノベーションリーダーズサミット2023」ピッチ登壇

I’m still brimming with excitement from our participation at the Innovation Leaders Summit 2023 (ILS2023) held on December 4th last year, where we had the incredible honor of being selected as one of Tokyo’s “Top 15 Next Unicorn” companies.

昨年12月4日に開催されたイノベーションリーダーズサミット2023（ILS2023）にて、東京都が選抜するネクストユニコーン企業15社のうちの1社として、「スタートアップピッチ」に登壇させていただきました！

It was a privilege to represent SeiRogai to an impressive attendance of over 20,000 audience, including industry leaders and prospective partners.

Exploring the theme “Global Virtual Travel: Unlocking Boundless Adventures for Immersive Exploration”, we showcased how our cutting-edge VR technology is revolutionizing the travel experience.

業界リーダーや将来のパートナー企業を含む20,000人以上の参加者が集まる中、SeiRogaiの代表として参加させていただき、光栄に思います。

「Global Virtual Travel: 地域の魅力を最大限に引き出す新しい観光DXの形」と題して、最新のVRテクノロジーを利用したバーチャルツアーについてご紹介しました。

This was my first official presentation in Japanese, and although I was initially quite nervous, it was an incredible opportunity to share our ideas and recent progress with a broader audience. I thoroughly enjoyed the experience and am incredibly excited for what lies ahead. Stay tuned for more exciting updates as we continue to push the boundaries for future developments!

私にとっては初めての公式な日本語プレゼンテーションでしたので、とても緊張しましたが、私たちのアイデアと最近の活動を披露できる貴重な機会でしたので、思いきり楽しんでお話することができました。これからの展開にどうぞご期待ください！

For more details, see:

詳細はこちら：

SeiRogai Selected Among Tokyo’s Top 15 Rising Unicorns [SeiRogaiがネクストユニコーンTOP15に選出！]

Nanto City VR360 Virtual Tour in Gokayama – Premiere Release Ceremony and Press Event

「南砺市VR360度バーチャルツアー In 五箇山（相倉・菅沼）」お披露目会

March was a month filled with immense pride and joy for our team! After months of dedication and hard work since August of last year, we were thrilled to unveil the culmination of our efforts – a breathtaking virtual tour of Gokayama (Ainokura and Suganuma), Nanto City.

3月は、私たちにとってとても感慨深い月になりました！昨年8月から取り組んできた、富山県南砺市のバーチャルツアーのプロジェクトがついに完成を迎えることができたからです。

On March 6th, we gathered at the Nanto City Hall to celebrate the completion of our virtual tour with a special launch event. I am overjoyed with the feedback from Mayor Tanaka about how the virtual tour was able to capture the essence of Gokayama, Nanto City’s hidden gems and enable people from around the world to discover its timeless charm.

3月6日には、完成を祝して南砺市役所にてお披露目会を行いました。

最新のVR技術を通じて南砺市の豊かな自然、伝統、文化、歴史をじっくりと楽しんでいただける新しい体験を提供できることを心から嬉しく思っています。

The premiere ceremony and press conference was well-received and featured in a variety of local media outlets, including newspapers and television!

お披露目会の様子は地元の新聞やテレビなど、多くのメディアでご紹介いただきました。

Moving forward, we’re committed to supporting the promotion of Nanto City through inbound tourism events, media campaigns, and the sale of local specialties. Our ultimate goal is to contribute to the revitalization of the local economy.

私たちは、今後もインバウンド向けイベントやメディアキャンペーン、地元特産品販売等の支援を通じて、南砺市のプロモーション活動をサポートし、地域経済活性化に貢献してまいります！

For more details, see:

詳細はこちら：

Journey Behind The Lens: Presenting The Nanto City Vr360 Virtual Tour In Gokayama [レンズの向こう側の旅：南砺市VR360度バーチャルツアー IN 五箇山をご紹介]

Back to School: Panel speaker at the 30th Harvard Asian Business Conference

第30回ハーバードアジアビジネスカンファレンスパネルスピーカーとして登壇

Once again, March was a totally whirlwind full of milestones for me.

3月にはもう1つ忘れられない大きなイベントがありました。

On March 31^st this year, I had the incredible opportunity to join as a panel speaker at the 30th Harvard Asia Business Conference in Boston!

The Harvard Asia Business Conference is a legacy event with a three-decade-long history of serving as a discussion platform for critical policies and trends shaping modern Asia. This year’s theme, “Asian Momentum: Breakthrough Success in Asia and Beyond,” perfectly captured the dynamic and transformative nature of the region.

3月31日、ボストンのハーバードビジネススクールで開催された第30回ハーバードアジアビジネスカンファレンスに、パネルスピーカーとして登壇しました！

ハーバードビジネススクールは30年にわたり、アジアを代表する起業家、専門家、政策立案者、オピニオンリーダーを招き、現代アジアを形成する政策やトレンドについて本質的な議論を行う重要な場です。今年のテーマは「アジアの勢い：アジアとその先の地域での画期的な成功」でした。

At the conference, I shared my insights on SeiRogai’s journey from ideation to execution at the Entrepreneurship Panel for contributions to driving innovation from Asia to the global stage. Drawing on my experience in the complex yet rewarding market of Japan, I highlighted the importance of digital transformation and cross-border partnerships in today’s entrepreneur landscape.

アントレプレナーシップ・パネルでは、SeiRogaiでの経験やアイデアから実行に至るプロセスを共有しました。特にデジタルトランスフォーメーションの重要性や国境を越えたパートナーシップの必要性についてお話ししました。

As a panelist, I had the privilege of engaging in thought-provoking discussions with over 300 participants from various fields. What made this experience even more special was the presence of many business school students among the audience, who were eager to learn from our discussion. Looking back, I believe that the forum was not just a platform for sharing SeiRogai’s story; it was a valuable opportunity to connect with and inspire the next generation of changemakers.

300人以上の参加者が集まり、進化するスタートアップの現状について熱くディスカッションできたことは、本当に貴重な経験でした。参加者にはビジネススクールの学生も多かったので、今回のプレゼンテーションが次世代を担う方々の活動のヒントになればとても嬉しいです。

For more details, see:

詳細はこちら：

Rachel Leng Among Panel Speakers on Entrepreneurship at 30th Annual Harvard Asia Business Conference [第30回ハーバードアジアビジネスカンファレンスの起業家精神に関するパネルスピーカーの一人として、SeiRogaiのRachel Lengが登壇！]

Exhibit at the SusHi Tech Tokyo 2024 Showcase Program

「SusHi Tech Tokyo 2024 ショーケースプログラム」出展

Most recently, we participated in “SusHi Tech Tokyo 2024“, an event organized by the Tokyo Metropolitan Government, held from May 17th to 21st! This event is a gathering place for technologies and ideas aimed at tackling the world’s challenges.

直近のイベントとしては、5月17日から21日、東京都主催の「SusHi Tech Tokyo 2024」に出展しました！このイベントは、世界が直面する課題へ立ち向かうためのテクノロジーやアイデアが集まる場所です。

At the SeiRogai booth, we showcased our unique DX tourism platform, “Global Virtual Travel,” which utilizes the latest VR technology, along with our video streaming platform, “SeiRogaiTV.”

SeiRogaiの展示ブースでは、最新のVR技術を活用した独自のDX観光プラットフォーム「Global Virtual Travel」や、動画配信プラットフォーム「SeiRogaiTV」をご紹介しました。

As a Tokyo Bay eSG Partner, we are dedicated to contributing to the development of the local community and to the realization of a sustainable society.

私たちは東京都の東京ベイeSGパートナーとして、これからも地域社会発展に向けた情報発信に貢献してまいります。

A big thank you to everyone who visited our booth!

ご来場いただいた皆様に、心より感謝申し上げます。

For more details, see:

詳細はこちら：

SeiRogai’s Exhibition Report at SusHi Tech Tokyo 2024 Showcase Program!

「SusHi Tech Tokyo 2024 ショーケースプログラム」の出展報告！

What’s Next?

次は何？

Get ready for more exciting news! Our schedule for this summer and fall is packed with events that I can’t wait to share with you.

Mark your calendars for these exciting events:

さらにワクワクするニュースにご期待ください！ この夏と秋のスケジュールには、皆さんにぜひお知らせしたいイベントがたくさんあります。

今後のイベントをカレンダーにマークしてください：

SeiRogai and I will continue to participate in various events throughout the second half of 2024, so please stay tuned for more announcements and updates throughout the year!

今後もこちらのブログでは、イベントのお知らせやレポートを投稿していきますので、ぜひフォローしてお待ちいただけると嬉しいです。

Reflections and Looking Forward

反省と期待

Half a year has swiftly passed, almost imperceptibly, as time often does when one is fully immersed in meaningful endeavors.

Reflecting on the past months, it has been a tumultuous yet exhilarating journey replete with challenges, triumphs, and invaluable lessons. It is indeed remarkable how much can transpire in such a brief period. Each experience, whether it presented smooth sailing or obstacles, has been a formative step, intricately shaping both my personal growth and the trajectory of SeiRogai.

As we advance toward the year’s conclusion, I am filled with a profound sense of introspection and eager anticipation. The achievements thus far have been commendable, yet they only serve as a prelude to the myriad possibilities that lie ahead. The remainder of the year presents itself as a blank canvas, awaiting to be imbued with novel adventures, groundbreaking ideas, and profound connections.

季節の移ろいを肌で感じながらカレンダーを見るとふと気づく時の流れの速さ…今年ももう残り半分ですね。

過去数ヶ月を振り返ると、挑戦や成功、貴重な学びに満ちた波乱の旅だったと感じています。この短い期間にこれほど多くの出来事があったことは本当に驚きです。スムーズに進んだ経験も、障害に直面した経験も、いずれも私の成長とSeiRogaiの歩みを形作る重要な一歩となりました。

年末に向かって進む中で、深い内省とともに大きな期待感を抱いています。これまでの成果は素晴らしいものでしたが、それは未来の無限の可能性への前奏に過ぎません。今年残りの時間は、革新的なアイデアや新しい冒険、深い繋がりを生み出すための真っ白なキャンバスです。

As the rainy season gives way to the intense heat of summer, I urge you all to take care and remain hydrated. As we continue this journey together, let us embrace the unknown with open hearts and minds, ready to turn every challenge into an opportunity for growth and innovation. Here’s to a promising second half of the year, filled with success, discovery, and the joy of shared experiences!

梅雨が明けるといよいよ暑い夏本番ですので、皆様も体調に気をつけて、しっかり水分補給をしてください。共にこの旅を続けながら、未知のことに対して心を開き、すべての挑戦を成長と革新の機会に変えていきましょう。成功と発見、そして共に過ごす喜びに満ちた年の後半を迎えられることを願っています。

The post 2024 Summer Updates – Stay Cool & Keep Your Spirits High! <br> 2024年の暑中見舞い- 暑い中でもやる気を出そう! appeared first on Rachel Leng.

As COO and Co-Founder of SeiRogai, Inc., I’m thrilled to share that Minato City Hall and the Minato City Industrial Promotion Center gave us an exclusive interview that delves into the core of our company’s mission. At SeiRogai, our passion lies in serving as a bridge between Japan and the rest of the world, opening doors for companies to expand overseas and showcase this remarkable country.

株式会社SeiRogaiのCOO兼共同創業者として、港区役所と港区産業振興センターが、私たちの企業使命の核心に迫る独占インタビューに応じてくれたことを、とても嬉しく思います。SeiRogaiは、日本と世界の架け橋となり、企業の海外進出の扉を開き、日本の魅力を紹介することに情熱を注いでいます。

In this interview, we had the honor of discussing our vision, services, and the incredible journey that has brought us to where we are today. As foreigners living in Japan, we bring a unique perspective to the table, allowing us to shine a light on the hidden treasures, cultural richness, and historical wonders that often go unnoticed.

このインタビューでは、私たちのビジョン、サービス、そして私たちをここまで導いてきた信じられないほどの旅について語りました。私たちは日本に住む外国人として、独自の視点を持ち込むことで、見逃されがちな隠れた宝物、文化の豊かさ、歴史の驚異に光を当てることができます。

SeiRogai is more than just a media production company – we are a media tech startup that combines media production, marketing, advertising, branding, business consulting, and the latest digital technologies. We take pride in our ability to provide world-class support to our clients, fueled by our consolidated network of connections and cross-cultural business perspectives.

SeiRogaiは単なるメディア制作会社ではありません。メディア制作、マーケティング、広告、ブランディング、ビジネスコンサルティング、そして最新のデジタル技術を融合させたメディアテックスタートアップです。SeiRogaiは、メディア・プロダクション、マーケティング、広告、ブランディング、ビジネス・コンサルティング、そして最新のデジタル技術をワンストップで提供する会社です。

One aspect that truly sets us apart is our collaboration with the Government of Japan’s SME Agency as a certified “JAPAN Brand” partner company. Together, we promote and develop small and medium-sized enterprises (SMEs) in Japan and overseas. Our goal is to bring the captivating essence of Japan to the global stage through high-quality media production and meaningful human connections.

本当に特別な存在にしているのは、日本政府の中小企業庁との協力関係であり、「JAPANブランド育成支援等事業」の認定パートナー企業として活動していることです。私たちは共に、日本国内外の中小企業を促進・育成しています。私たちの目標は、高品質なメディア制作と意味のある人的つながりを通じて、日本の魅力を世界の舞台に届けることです。

Two of our recent endeavors delves into innovating upon our expertise in filmmaking with the latest digital media equipment and technology. The Covid-19 pandemic has transformed the way we travel, making it difficult to cross borders and explore new horizons. However, where there are challenges, there are also opportunities for innovation. That’s why we developed our services, “SeiRogaiTV”, a new streaming platform that focuses on bringing more content from SouthEast Asia to the world, and “Global Virtual Travel,” a platform that offers VR360 virtual tours accessible to both domestic and international audiences.

新しい事業の2つは、最新のデジタルメディア機器と技術を駆使して、映画制作の専門知識を革新することに取り組んでいます。コロナ禍の影響により、私たちの旅行のあり方を変え、国境を越えて新たな地平を探求することが困難になりました。ただし、困難があるならば、イノベーションの機会もあるのです。そのために私たちは「SeiRogaiTV」という新しいVOD配信サービスを生み出しました。これは、より多くのコンテンツを東南アジアから世界に提供することに焦点を当てています。また、「Global Virtual Travel (グローバルバーチャルトラベル)」というDX観光プラットフォームも開発しました。これは、国内外の観客が利用できるVR360バーチャルツアーを提供しています。

In this interview, we also explore the story behind our company’s name. You see, our CEO Samuel Yuen had a serendipitous encounter with “Seirogan,” a Japanese medicine renowned for its healing properties. Inspired by the medicine’s ability to captivate and heal, we chose the name SeiRogai, which represents our journey of recognizing and spreading the true charms of Japan.

このインタビューでは、私たちの会社名の背後にある物語にも触れています。私たちのCEOであるサミュエル・ユエンは、「正露丸」という日本の医薬品と偶然の出会いを果たしました。その医薬品が持つ魅力と癒しの能力に感銘を受け、私たちはSeiRogaiという名前を選びました。これは、日本の真の魅力を認識し、広める旅路を象徴しています。

Continue reading for the full interview and story!

インタビューの全文と詳細については、続きをお読みください！

SeiRogai, Inc.:

“Bridging Japan to the World”

Point #1: One-stop shop service to promote the charms of Japan to the rest of the world.

SeiRogai Inc. is co-founded by CEO Samuel Yuen (pictured left), and myself, Rachel Leng, with the aim to serve as a bridge between Japan and the rest of the world, and the ultimate goal of showcasing the “true charms of Japan.”

The services we provide are comprised of the combination of the following areas (1) “Media Production” for overseas expansion, (2) “Marketing, Advertising and Branding” including every stage of marketing strategies such as planning, development, and assessment, (3) “Business Consulting” facilitating support for market research, overseas expansion strategies, overseas market development, and business establishment, and (4) “Online distribution services” for local tourism and companies in Japan and overseas through our platforms Global Virtual Travel and SeiRogaiTV. Our company’s distinctive feature is that we can effectively offer these services to our clients as a one-stop shop.

Point #2: The Japanese “norm” is a big attraction for foreigners.

Utilizing the advantages of media production, we strive to showcase the “charms of Japan” that are still rather unknown abroad and even on a domestic level because Japanese people might take them for granted. From our unique standpoint of foreigners living in Japan, we aim to spark interest in Japanese culture and places of interest from a historical and educational perspective, in order to serve as a bridge between Japan and the rest of the world.

This also relates to the story behind our company’s name. Due to his busy schedule in preparation for the establishment of the company, our CEO Samuel Yuen experienced stomach pain. After taking “Seirogan” offered to him at the pharmacy, he recovered immediately. Seirogan, a Japanese medicine revered by the Japanese people for its healing properties, is usually out of the radar for most foreigners living in Japan. We found the wonderful effect to be quite alluring, so we shared it with our friends abroad, where it went on to gain quick popularity.

There are many things that are part of common knowledge in Japan but are still unknown to foreigners. We decided on the company’s name with the spirit of recognizing the true charms of Japan while taking on the mission of spreading it more widely. The “Seiro” in SeiRogai is easy to remember, as it sounds similar to Seirogan. At the same time, it also sounds similar to “seiko”, meaning “success” in Japanese. This visual is also included in the representation of the company’s logo, where the “road to success” is intended to be portrayed. The circle in the logo represents the round Seirogan pill, while the film strip represents the path we are trying to pave within the media production industry in Japan as a ground-breaking company.

Point #3: We want to bring the “JAPAN Brand” overseas by way of high-quality media production and human connections.

As a certified “JAPAN Brand” partner company, we actively collaborate with the Government of Japan’s SME Agency in the promotion and business development of small and medium-sized enterprises (SMEs) by providing comprehensive support all across Japan and overseas by taking advantage of our unique distinction of serving as a “one-stop shop” for media production, marketing and advertising. All of this is supported by our established strong network of connections in Japan and overseas, a product of our cross-cultural business approach.

Our CEO Samuel Yuen, who was raised in Australia, is a seasoned international film producer with a career spanning for over 20 years. His extensive experience includes Hollywood productions, TV shows and commercials, documentaries, and many other media projects distributed across Thailand, Taiwan, Australia, Japan, and other countries. In addition to his rich experience in media production, he actively serves as General Secretary and Advisor to a former Senator and member of Thailand’s Royal Family.

On my part, I majored in East Asian Studies at Harvard University and have a network of business executives from all around the world. I am also a global speaker and public figure with a strong presence on social media.

With our exceptional synergy, we are able to provide world-class support by combining state-of-the-art quality media production with our consolidated network of connections and cross-cultural business perspectives.

Point #4: Japan and Japanese products are in demand around the world.

Japan was ranked first in the World Economic Forum (WEF) “2021 Travel and Tourism Development Index Report”, also known as the Davos Forum. This report ranks the competitiveness of the tourism industry by comparing tourism resources, transportation infrastructure, and safety of each country, among other indicators. This proves that Japan is by far the most popular destination for inbound tourism, especially from Southeast Asia and Australia, and that there is a growing number of foreigners who want to learn more about Japan and consume goods and services produced in Japan.

However, general media outlets often tend to focus solely on portraying Japan’s lush nature and delicious food. I saw there was a demand for content aiming to convey Japan’s rich history and culture throughout each region more deeply, showing interactions with local communities. We wanted to take on the challenge of creating such content complemented by story-telling of the culture, history and traditions of Japan’s hidden gems.

Point #5: Virtual tours using VR360 ° technology born from the Covid-19 pandemic.

Due to the Covid-19 pandemic, crossing borders and traveling freely was severely limited. In light of these events, new business models had to emerge. With our service “Global Virtual Travel,” we strive to provide an online distribution platform for local tourism and businesses for both domestic and international audiences. We are developing virtual tours using our unique VR360 ° shooting technology, supported by our interactive DX platform. The concept we are aiming for is “an immersive experience for the viewer.” The viewer will be able to choose a place of interest and access the footage as if being there, complemented by storytelling introducing the history and culture of the location, allowing them to interact with locals, and in this way promoting tourism in the area.

We have collaborated with Fuchu City as a pilot project in this exciting endeavor, producing a promotional video captivating its unique allure. As a former “Miss Singapore” titleholder, I am also featured as a guide. In addition, we have also been certified as “Minato City Promotion Crew,” one of the most acclaimed wards in Tokyo. We are cooperating to highlight the captivating essence of Minato Ward by producing an interactive VR360 virtual tour through Zojoji Temple, with the projection of further spreading its charm both in Japan and abroad.

The approach utilized in these videos involves incorporating a storyline while showcasing a specific destination, effectively merging the allure of the narrative with the captivating backdrop of the featured location. The ultimate goal is to forge innovative promotional videos that seamlessly integrate dynamic advertising strategies, creating a new and immersive experience for the viewer.

Point #6: An unprecedented entertainment platform.

In a post-pandemic landscape, another business venture we have taken on is SeiRogaiTV, an online distribution service that connects Southeast Asia and Japan. In the midst of the pandemic unfolding, we made attempts to collaborate with local TV stations, but due to travel restrictions, transmitting information proved to be a challenge. However, SeiRogaiTV has obtained authorization to distribute Thai programs and movies through our platform to Japan and the rest of the world, offering English and Japanese subtitles.

Our vision is to extend the showcase of the appealing and captivating facets of Japan to a larger audience. Furthermore, this platform could serve as a channel for promoting tourism and cultural soft power not only focused on Tokyo but also highlighting other regions of Japan, allowing many people, even those who cannot travel, to enjoy quality experiences transcending physical boundaries.

Point #7: The key to overseas expansion is market research from a local perspective.

We provide one-stop support for the overseas expansion of our partners through carefully planned marketing strategies and business consultation, but the question of “where to start?” is a challenge for many SMEs. As a solution, we offer branding and market research services.

For instance, if you are looking to expand your business overseas, you might have to make adjustments to the design, packaging, slogan and product description. To truly succeed, a strategic approach that goes beyond mere translation is required to fit the preferences of the target market. Without a deep understanding of the local culture and society, this objective becomes extremely complex. Through comprehensive market research, we assist entrepreneurs in uncovering valuable insights that will allow them to position their products in the desired way.

Without tailoring creative campaigns and marketing efforts to align with local lifestyle and culture, even substantial financial investments may fail to produce effective overseas reach and sales. When delving into the issue, we can see that insufficient market research is usually the root of the problems. It becomes evident that a “one-size-fits-all” approach is inadequate, especially when dealing with foreign markets. That is why we conduct our research at a local level with the aim of communicating effectively in order to reach the target market.

In a case of overseas expansion support into Thailand for a Japanese hotel brand, our CEO Samuel Yuen served as invaluable assistance by fostering a trusted relationship with the Thai Royal Family through his extensive work with the Thai National Tourism Organization. As a consultant, he succeeded in securing the best site for the establishment of the property by assessing the most convenient locations at a local level. As a result, a large hotel boasting more than 500 rooms is planned to be built.

Another crucial aspect to consider is aligning the products with effective promotional campaigns. We take advantage of our cross-cultural and multilingual expertise to excel at disseminating information to diverse audiences. Many local governments and Japanese companies find it difficult to monitor the impact of their marketing strategies, but with our comprehensive follow-up support, we make sure to keep track of visibility and engagement. In a recent experience, our international press release announcing the Zojoji Temple VR Tour project in English and Japanese was covered by over 600 media outlets, including some of the most influential global outlets, reaching an estimated of 29 million viewers in just one week. We believe that using our services as a one-stop shop results in a more cost-effective alternative than hiring different companies for the same purposes.

Point #8: A message to those who are thinking of expanding globally.

We hope to continue building bridges between Japan and the rest of the world, contributing to regional revitalization and the expansion of Japanese companies. Effective communication stands at the core of successful overseas expansion. With our expertise in multicultural understanding and multilingual support, we can guide any company in establishing a compelling target market and promoting its unique appeal from the ground up. We can help you expand your business to any part of the world, but especially Asia. We are your dedicated partner in maximizing your global impact and making your global expansion a resounding success.

The post Exclusive: Interview with Minato City <br> SeiRogai x 港区にインタビュー掲載 appeared first on Rachel Leng.