As Singapore celebrates its 60th birthday, I’ve found myself reflecting deeply on what it means to be Singaporean – especially while living abroad in Japan. From visiting the stunning Dream Sphere Singapore Pavilion at Expo 2025 Osaka, to meeting Senior Minister Lee Hsien Loong during his visit to Japan, and joining the overseas community for SG60 celebrations, this milestone year has been filled with moments that reminded me of home, belonging, and pride.

In this post, I share my experiences of celebrating SG60 in Japan – the beauty of the Singapore Pavilion, the inspiration of our leaders, and the warmth of the Singaporean community here. More than just a commemoration, SG60 is a chance to look forward: to imagine the next 60 years of Singapore’s journey, and to reaffirm how each of us, wherever we are, carries a piece of our “little red dot” with us.

シンガポールが建国60周年を迎えた今年、海外に暮らす一人のシンガポール人として、改めて「シンガポール人であること」の意味を深く考える機会となりました。

大阪・関西万博2025のシンガポールパビリオン「ドリーム・スフィア」を訪れたり、来日されたリー・シェンロン上級大臣（元首相）とお会いしたり、日本にいるシンガポール人コミュニティとSG60を祝ったり―この一年は、「故郷」「つながり」「誇り」を改めて感じる瞬間に満ちていました。

この記事では、日本で迎えたSG60の体験を通じて感じたことを綴っています。美しく象徴的なシンガポールパビリオン、リーダーたちからの言葉、そして日本に暮らすシンガポール人同士の温かな交流。SG60は、これまでの歩みを振り返るだけでなく、これからの60年をどう描いていくかを考える節目でもあります。たとえ世界のどこにいても、私たちはそれぞれの心の中に「小さな赤い点」（Little Red Dot）を大切に抱き続けているのです。

This Fall has been a deeply meaningful one for me. Singapore turned 60, and although I’m far away from home, I felt closer than ever to my roots.

この秋は、私にとって本当に意味深い季節になりました。シンガポールが建国60周年を迎えた今、母国から離れて暮らしているにもかかわらず、これまでになく自分のルーツに近づいたように感じています。

From the Singapore Pavilion at Expo 2025 Osaka, to meeting Senior Minister Lee Hsien Loong during his visit to Japan, and joining fellow overseas Singaporeans for SG60 celebrations, I’ve had so many opportunities to reflect on what being Singaporean means to me and how that identity continues to shape my journey here in Japan.

大阪・関西万博のシンガポールパビリオン「ドリーム・スフィア」の訪問や、リー・シェンロン上級大臣（元首相）の来日中にお会いする機会、そして在日シンガポール人の仲間たちと一緒にSG60を祝ったこと—そのすべてが、「シンガポール人であるとはどういうことか」、そしてそのアイデンティティがいかに日本での私の人生を形づくっているかを、改めて深く考える時間となりました。

60 Years of Singapore: A Nation’s Journey
シンガポール建国60年の歩み：ひとつの国の旅路

Growing up, I often heard stories about how Singapore had no natural resources, limited land, and an uncertain future at independence. Yet, our founding leaders and people believed in something bigger: the idea that through resilience, education, unity, and innovation, we could build not just a functioning country, but a thriving society.

子どもの頃、私はよく両親から建国当時のシンガポールの話を聞きました。独立を果たしたばかりの当時、シンガポールには天然資源がなく、土地も限られ、将来は不透明でした。それでも、初代の指導者たちと国民は、より大きな理想を信じていました。たとえ小さな国でも、「粘り強さ」「教育」「団結」、そして「革新の精神」によって、ただ機能する国家ではなく、豊かで活気ある社会を築くことができる、という信念です。

Now, 60 years later, Singapore is recognized globally for its stability, innovation, and ability to reinvent itself. Whenever I share about Singapore here in Japan, whether in professional settings or casual conversations, I see how others admire this spirit. And it always makes me proud.

それから60年。シンガポールは、安定性、イノベーション、そして時代に応じて自らを再発明する力によって、世界から高く評価されています。日本で仕事の場や日常の会話の中でシンガポールのことを話すたびに、多くの人がその精神に感銘を受けてくださるのを感じ、いつも誇らしい気持ちになります。

For me, SG60 is not only about celebrating how far we’ve come, but also about asking: how do we continue dreaming, building, and contributing in the years ahead?

私にとってSG60は、これまでの歩みを祝うだけではなく、「これからの未来に向けて、私たちはどんな夢を描き、どのように築き、どんな形で貢献していけるのか」を問いかける節目でもあります。

The Dream Sphere: Singapore Pavilion at Expo 2025 Osaka
ドリーム・スフィア：大阪・関西万博の
シンガポールパビリオン

One of the highlights of SG60 for me was the Singapore Pavilion at Expo 2025 Osaka : The Dream Sphere.

SG60の中でも特に印象に残っているのが、大阪・関西万博2025のシンガポールパビリオン「The Dream Sphere（ドリーム・スフィア）」です。

Walking up to it, I was struck by how beautiful and symbolic it was: a shimmering 17-metre sphere, covered with 17,000 recycled red discs, each one unique. To me, it felt like a metaphor for Singapore itself – many individuals, many stories, bound together to create something greater than the sum of its parts.

目の前に現れた瞬間、その美しさと象徴性に心を奪われました。直径17メートルの球体は、17,000枚の再生素材による赤いディスクで覆われ、それぞれが少しずつ異なる形や質感を持っています。私にはそれが、まるでシンガポールそのものを表しているように感じられました。多様な人々と物語が重なり合い、互いに支え合いながら、ひとつの大きな輝きを生み出している、そんなメッセージが込められているようでした。

Inside, the pavilion was immersive, creative, and inspiring. It wasn’t just about showcasing achievements, but about imagining futures: sustainability, inclusion, innovation. Standing there, I felt both nostalgic and hopeful. Nostalgic for the Singapore I grew up in, hopeful for the Singapore that will continue to evolve – one that is bold enough to dream, and resilient enough to make those dreams a reality.

館内は、没入感にあふれ、創造的で、何よりインスピレーションを与えてくれる空間でした。単なる過去の成果を誇示する場ではなく、「これからの未来」を想像し、共有するための場所でした。テーマは、持続可能性、包摂性、そして革新です。その場に立ちながら、私は懐かしさと希望の入り混じった感情に包まれました。子どもの頃のシンガポールを思い出して胸が熱くなる一方で、これからも変化と挑戦を続け、夢を描き、そしてそれを実現していくシンガポールへの希望が強く湧いてきました。

Meeting Senior Minister Lee Hsien Loong
リー・シェンロン上級大臣との出会い

Another SG60 moment I will always remember was the chance to meet Senior Minister Lee Hsien Loong during his visit to Japan.

もう一つ、忘れられないSG60の思い出は、日本訪問中のリー・シェンロン上級大臣にお会いする機会をいただいたことです。

He was in Osaka for the National Day celebrations at Expo and also met with Japanese leaders in Tokyo. Hearing him speak about Singapore-Japan relations and about how overseas Singaporeans remain a vital part of our nation’s fabric reminded me of how connected we still are, even far away.

リー氏は大阪万博でのシンガポールのナショナルデー記念行事に出席されたほか、東京では日本の政府関係者とも会談を行われました。その際にお話を伺う中で、彼が語ったシンガポールと日本の強固な関係、そして海外に暮らすシンガポール人が国家の大切な一部であることというメッセージが、心に深く響きました。離れて暮らしていても、私たちは決して切り離された存在ではない。むしろ、世界各地で活動するシンガポール人一人ひとりが、国の物語を広げていく大切な架け橋なのだ―そんな思いを改めて感じた瞬間でした。

There was something special about celebrating SG60 not just with fellow Singaporeans in Japan, but in the presence of a leader who has guided Singapore through so much. It made the milestone feel even more personal.

日本に住むシンガポール人の仲間たちと共にこの節目を祝うだけでなく、国を長年導いてきたリーダーのもとで祝えたことは、何より特別で、心に残る経験でした。SG60という節目が、ぐっと「自分ごと」として感じられた瞬間でもありました。

Community & Belonging in Japan
日本で感じるコミュニティとつながり

Living overseas, I’ve often wondered: how do you stay connected to home when you’re not physically there? For me, the answer has been the community.

海外に暮らしていると、ふと考えることがあります。「離れていても、どうやって“ふるさと”とつながり続けるのか？」私にとって、その答えは―コミュニティ（仲間）の存在でした。

Over the years, I’ve had the privilege of joining and helping organize many Singapore Embassy and community events in Japan:

• International Women’s Day in Tokyo earlier this year, where I shared thoughts on womanhood, leadership, and cross-cultural identity.
• Singapore Innovation Night, which brought together entrepreneurs and innovators to showcase the creative spirit of Singaporeans abroad.
• Past occasions such as hosting the Harvard Club of Japan event in collaboration with EDB and SGN, or attending embassy receptions for National Day, and even meeting Singapore’s Speaker of Parliament, Deputy Prime Minister, and other leaders visiting Japan.

これまで日本で暮らす中で、私はシンガポール大使館やシンガポール人コミュニティとともに、さまざまなイベントに関わる機会に恵まれてきました。

• 今年初めの東京での国際女性デーイベントでは、「女性としての生き方、リーダーシップ、異文化の中でのアイデンティティ」についてお話ししました。
• Singapore Innovation Nightでは、起業家やイノベーターが集まり、海外で活躍するシンガポール人の創造的な精神を共有しました。
• これまでにも、EDB（シンガポール経済開発庁）やSGN（Singapore Global Network）と共催したハーバードクラブ・オブ・ジャパンのイベントを主催したり、大使館主催のナショナルデーレセプションに出席したり、さらには国会議長、副首相、その他の政府要人との交流の機会もありました。

Each of these moments has been a reminder that even overseas, we carry Singapore with us – in how we connect, how we collaborate, and how we share our stories with the world.

こうした一つひとつの出来事が、私に改めて教えてくれました。たとえ海外にいても、私たちはシンガポールそのものを心の中に持ち続けているということ。それは、人とのつながり方に、協働のあり方に、そして自分たちの物語を世界にどう伝えていくかという姿勢に、自然と表れています。

What SG60 Means to Me
私にとってのSG60

This year, SG60 feels especially poignant. For me, it means:

1. Home is wherever we carry it – Even in Tokyo or Osaka, celebrating SG60 felt like being at home. Because home isn’t just geography; it’s the people, the stories, the values we hold.
2. We are part of Singapore’s journey – The diaspora isn’t just watching from the sidelines. We can contribute by building bridges, fostering exchanges, and sharing what makes Singapore special.
3. Dreaming forward – Just like the Dream Sphere, SG60 is about looking ahead. What dreams do we hold for Singapore’s next 60 years? For me, I hope for a Singapore that remains open, innovative, and compassionate and one where overseas Singaporeans continue to feel included and valued.

今年のSG60は、私にとってこれまで以上に深い意味を持つ節目となりました。
振り返ってみると、SG60が象徴するのは次の3つの思いです。

1. 「故郷」は、心に宿るもの
   東京でも大阪でも、SG60を祝う時間はまるでシンガポールにいるような温かさに包まれていました。なぜなら、「故郷」とは地理的な場所ではなく、共に笑い、語り合い、価値を共有する人々や物語そのものだからです。
2. 私たちはシンガポールの旅の一部
   海外に暮らす私たちは、決して「観客」ではありません。国の歩みに関わる存在として、橋を架け、交流を育み、シンガポールの魅力を世界に伝えることができます。小さな一歩でも、それが未来へと続く道を形づくっていくのだと信じています。
3. 未来への夢を描くこと
   「ドリーム・スフィア」のように、SG60はこれからの未来を見据える節目でもあります。次の60年、私が願うのは―シンガポールがこれからも開かれた社会であり続け、革新を恐れず、思いやりにあふれる国であること。そして、海外で暮らすシンガポール人がいつまでもつながりを感じ、誇りを持てる場所であることです。

Looking Ahead
これからの未来へ

Next year, 2026, marks 60 years of diplomatic ties between Singapore and Japan. I’m excited to see how these two nations, both close to my heart, will continue to collaborate, inspire, and grow together.

来年、2026年はシンガポールと日本の国交樹立60周年という記念すべき年を迎えます。
私の人生にとっても大切なこの二つの国が、これからも互いに学び合い、刺激し合いながら、新たな可能性を築いていく姿を見られることをとても楽しみにしています。

As for me, I feel grateful: to be Singaporean, to be part of the overseas community here in Japan, and to celebrate this milestone with so many others who share the same pride and love for our tiny red dot.

そして何より、私は今、心から感謝しています。シンガポール人として生まれたこと。日本という第二の故郷で、海外に暮らす仲間たちと共にシンガポールへの愛と誇りを分かち合えること。そしてこのSG60という節目を、多くの仲間とともに祝えたことに。

Happy 60th birthday, Singapore. May we continue to dream big, and may those dreams always take shape.

シンガポール、60歳のお誕生日おめでとう。
これからも大きな夢を描き、その夢を一歩ずつ形にしていけますように。

The post Celebrating SG60 in Japan: Reflections of an Overseas Singaporean<br>日本で祝うSG60: 海外在住シンガポール人としての想い appeared first on Rachel Leng.

As COO and Co-Founder of SeiRogai, Inc., I’m thrilled to share that Minato City Hall and the Minato City Industrial Promotion Center gave us an exclusive interview that delves into the core of our company’s mission. At SeiRogai, our passion lies in serving as a bridge between Japan and the rest of the world, opening doors for companies to expand overseas and showcase this remarkable country.

株式会社SeiRogaiのCOO兼共同創業者として、港区役所と港区産業振興センターが、私たちの企業使命の核心に迫る独占インタビューに応じてくれたことを、とても嬉しく思います。SeiRogaiは、日本と世界の架け橋となり、企業の海外進出の扉を開き、日本の魅力を紹介することに情熱を注いでいます。

In this interview, we had the honor of discussing our vision, services, and the incredible journey that has brought us to where we are today. As foreigners living in Japan, we bring a unique perspective to the table, allowing us to shine a light on the hidden treasures, cultural richness, and historical wonders that often go unnoticed.

このインタビューでは、私たちのビジョン、サービス、そして私たちをここまで導いてきた信じられないほどの旅について語りました。私たちは日本に住む外国人として、独自の視点を持ち込むことで、見逃されがちな隠れた宝物、文化の豊かさ、歴史の驚異に光を当てることができます。

SeiRogai is more than just a media production company – we are a media tech startup that combines media production, marketing, advertising, branding, business consulting, and the latest digital technologies. We take pride in our ability to provide world-class support to our clients, fueled by our consolidated network of connections and cross-cultural business perspectives.

SeiRogaiは単なるメディア制作会社ではありません。メディア制作、マーケティング、広告、ブランディング、ビジネスコンサルティング、そして最新のデジタル技術を融合させたメディアテックスタートアップです。SeiRogaiは、メディア・プロダクション、マーケティング、広告、ブランディング、ビジネス・コンサルティング、そして最新のデジタル技術をワンストップで提供する会社です。

One aspect that truly sets us apart is our collaboration with the Government of Japan’s SME Agency as a certified “JAPAN Brand” partner company. Together, we promote and develop small and medium-sized enterprises (SMEs) in Japan and overseas. Our goal is to bring the captivating essence of Japan to the global stage through high-quality media production and meaningful human connections.

本当に特別な存在にしているのは、日本政府の中小企業庁との協力関係であり、「JAPANブランド育成支援等事業」の認定パートナー企業として活動していることです。私たちは共に、日本国内外の中小企業を促進・育成しています。私たちの目標は、高品質なメディア制作と意味のある人的つながりを通じて、日本の魅力を世界の舞台に届けることです。

Two of our recent endeavors delves into innovating upon our expertise in filmmaking with the latest digital media equipment and technology. The Covid-19 pandemic has transformed the way we travel, making it difficult to cross borders and explore new horizons. However, where there are challenges, there are also opportunities for innovation. That’s why we developed our services, “SeiRogaiTV”, a new streaming platform that focuses on bringing more content from SouthEast Asia to the world, and “Global Virtual Travel,” a platform that offers VR360 virtual tours accessible to both domestic and international audiences.

新しい事業の2つは、最新のデジタルメディア機器と技術を駆使して、映画制作の専門知識を革新することに取り組んでいます。コロナ禍の影響により、私たちの旅行のあり方を変え、国境を越えて新たな地平を探求することが困難になりました。ただし、困難があるならば、イノベーションの機会もあるのです。そのために私たちは「SeiRogaiTV」という新しいVOD配信サービスを生み出しました。これは、より多くのコンテンツを東南アジアから世界に提供することに焦点を当てています。また、「Global Virtual Travel (グローバルバーチャルトラベル)」というDX観光プラットフォームも開発しました。これは、国内外の観客が利用できるVR360バーチャルツアーを提供しています。

In this interview, we also explore the story behind our company’s name. You see, our CEO Samuel Yuen had a serendipitous encounter with “Seirogan,” a Japanese medicine renowned for its healing properties. Inspired by the medicine’s ability to captivate and heal, we chose the name SeiRogai, which represents our journey of recognizing and spreading the true charms of Japan.

このインタビューでは、私たちの会社名の背後にある物語にも触れています。私たちのCEOであるサミュエル・ユエンは、「正露丸」という日本の医薬品と偶然の出会いを果たしました。その医薬品が持つ魅力と癒しの能力に感銘を受け、私たちはSeiRogaiという名前を選びました。これは、日本の真の魅力を認識し、広める旅路を象徴しています。

Continue reading for the full interview and story!

インタビューの全文と詳細については、続きをお読みください！

SeiRogai, Inc.:

“Bridging Japan to the World”

Point #1: One-stop shop service to promote the charms of Japan to the rest of the world.

SeiRogai Inc. is co-founded by CEO Samuel Yuen (pictured left), and myself, Rachel Leng, with the aim to serve as a bridge between Japan and the rest of the world, and the ultimate goal of showcasing the “true charms of Japan.”

The services we provide are comprised of the combination of the following areas (1) “Media Production” for overseas expansion, (2) “Marketing, Advertising and Branding” including every stage of marketing strategies such as planning, development, and assessment, (3) “Business Consulting” facilitating support for market research, overseas expansion strategies, overseas market development, and business establishment, and (4) “Online distribution services” for local tourism and companies in Japan and overseas through our platforms Global Virtual Travel and SeiRogaiTV. Our company’s distinctive feature is that we can effectively offer these services to our clients as a one-stop shop.

Point #2: The Japanese “norm” is a big attraction for foreigners.

Utilizing the advantages of media production, we strive to showcase the “charms of Japan” that are still rather unknown abroad and even on a domestic level because Japanese people might take them for granted. From our unique standpoint of foreigners living in Japan, we aim to spark interest in Japanese culture and places of interest from a historical and educational perspective, in order to serve as a bridge between Japan and the rest of the world.

This also relates to the story behind our company’s name. Due to his busy schedule in preparation for the establishment of the company, our CEO Samuel Yuen experienced stomach pain. After taking “Seirogan” offered to him at the pharmacy, he recovered immediately. Seirogan, a Japanese medicine revered by the Japanese people for its healing properties, is usually out of the radar for most foreigners living in Japan. We found the wonderful effect to be quite alluring, so we shared it with our friends abroad, where it went on to gain quick popularity.

There are many things that are part of common knowledge in Japan but are still unknown to foreigners. We decided on the company’s name with the spirit of recognizing the true charms of Japan while taking on the mission of spreading it more widely. The “Seiro” in SeiRogai is easy to remember, as it sounds similar to Seirogan. At the same time, it also sounds similar to “seiko”, meaning “success” in Japanese. This visual is also included in the representation of the company’s logo, where the “road to success” is intended to be portrayed. The circle in the logo represents the round Seirogan pill, while the film strip represents the path we are trying to pave within the media production industry in Japan as a ground-breaking company.

Point #3: We want to bring the “JAPAN Brand” overseas by way of high-quality media production and human connections.

As a certified “JAPAN Brand” partner company, we actively collaborate with the Government of Japan’s SME Agency in the promotion and business development of small and medium-sized enterprises (SMEs) by providing comprehensive support all across Japan and overseas by taking advantage of our unique distinction of serving as a “one-stop shop” for media production, marketing and advertising. All of this is supported by our established strong network of connections in Japan and overseas, a product of our cross-cultural business approach.

Our CEO Samuel Yuen, who was raised in Australia, is a seasoned international film producer with a career spanning for over 20 years. His extensive experience includes Hollywood productions, TV shows and commercials, documentaries, and many other media projects distributed across Thailand, Taiwan, Australia, Japan, and other countries. In addition to his rich experience in media production, he actively serves as General Secretary and Advisor to a former Senator and member of Thailand’s Royal Family.

On my part, I majored in East Asian Studies at Harvard University and have a network of business executives from all around the world. I am also a global speaker and public figure with a strong presence on social media.

With our exceptional synergy, we are able to provide world-class support by combining state-of-the-art quality media production with our consolidated network of connections and cross-cultural business perspectives.

Point #4: Japan and Japanese products are in demand around the world.

Japan was ranked first in the World Economic Forum (WEF) “2021 Travel and Tourism Development Index Report”, also known as the Davos Forum. This report ranks the competitiveness of the tourism industry by comparing tourism resources, transportation infrastructure, and safety of each country, among other indicators. This proves that Japan is by far the most popular destination for inbound tourism, especially from Southeast Asia and Australia, and that there is a growing number of foreigners who want to learn more about Japan and consume goods and services produced in Japan.

However, general media outlets often tend to focus solely on portraying Japan’s lush nature and delicious food. I saw there was a demand for content aiming to convey Japan’s rich history and culture throughout each region more deeply, showing interactions with local communities. We wanted to take on the challenge of creating such content complemented by story-telling of the culture, history and traditions of Japan’s hidden gems.

Point #5: Virtual tours using VR360 ° technology born from the Covid-19 pandemic.

Due to the Covid-19 pandemic, crossing borders and traveling freely was severely limited. In light of these events, new business models had to emerge. With our service “Global Virtual Travel,” we strive to provide an online distribution platform for local tourism and businesses for both domestic and international audiences. We are developing virtual tours using our unique VR360 ° shooting technology, supported by our interactive DX platform. The concept we are aiming for is “an immersive experience for the viewer.” The viewer will be able to choose a place of interest and access the footage as if being there, complemented by storytelling introducing the history and culture of the location, allowing them to interact with locals, and in this way promoting tourism in the area.

We have collaborated with Fuchu City as a pilot project in this exciting endeavor, producing a promotional video captivating its unique allure. As a former “Miss Singapore” titleholder, I am also featured as a guide. In addition, we have also been certified as “Minato City Promotion Crew,” one of the most acclaimed wards in Tokyo. We are cooperating to highlight the captivating essence of Minato Ward by producing an interactive VR360 virtual tour through Zojoji Temple, with the projection of further spreading its charm both in Japan and abroad.

The approach utilized in these videos involves incorporating a storyline while showcasing a specific destination, effectively merging the allure of the narrative with the captivating backdrop of the featured location. The ultimate goal is to forge innovative promotional videos that seamlessly integrate dynamic advertising strategies, creating a new and immersive experience for the viewer.

Point #6: An unprecedented entertainment platform.

In a post-pandemic landscape, another business venture we have taken on is SeiRogaiTV, an online distribution service that connects Southeast Asia and Japan. In the midst of the pandemic unfolding, we made attempts to collaborate with local TV stations, but due to travel restrictions, transmitting information proved to be a challenge. However, SeiRogaiTV has obtained authorization to distribute Thai programs and movies through our platform to Japan and the rest of the world, offering English and Japanese subtitles.

Our vision is to extend the showcase of the appealing and captivating facets of Japan to a larger audience. Furthermore, this platform could serve as a channel for promoting tourism and cultural soft power not only focused on Tokyo but also highlighting other regions of Japan, allowing many people, even those who cannot travel, to enjoy quality experiences transcending physical boundaries.

Point #7: The key to overseas expansion is market research from a local perspective.

We provide one-stop support for the overseas expansion of our partners through carefully planned marketing strategies and business consultation, but the question of “where to start?” is a challenge for many SMEs. As a solution, we offer branding and market research services.

For instance, if you are looking to expand your business overseas, you might have to make adjustments to the design, packaging, slogan and product description. To truly succeed, a strategic approach that goes beyond mere translation is required to fit the preferences of the target market. Without a deep understanding of the local culture and society, this objective becomes extremely complex. Through comprehensive market research, we assist entrepreneurs in uncovering valuable insights that will allow them to position their products in the desired way.

Without tailoring creative campaigns and marketing efforts to align with local lifestyle and culture, even substantial financial investments may fail to produce effective overseas reach and sales. When delving into the issue, we can see that insufficient market research is usually the root of the problems. It becomes evident that a “one-size-fits-all” approach is inadequate, especially when dealing with foreign markets. That is why we conduct our research at a local level with the aim of communicating effectively in order to reach the target market.

In a case of overseas expansion support into Thailand for a Japanese hotel brand, our CEO Samuel Yuen served as invaluable assistance by fostering a trusted relationship with the Thai Royal Family through his extensive work with the Thai National Tourism Organization. As a consultant, he succeeded in securing the best site for the establishment of the property by assessing the most convenient locations at a local level. As a result, a large hotel boasting more than 500 rooms is planned to be built.

Another crucial aspect to consider is aligning the products with effective promotional campaigns. We take advantage of our cross-cultural and multilingual expertise to excel at disseminating information to diverse audiences. Many local governments and Japanese companies find it difficult to monitor the impact of their marketing strategies, but with our comprehensive follow-up support, we make sure to keep track of visibility and engagement. In a recent experience, our international press release announcing the Zojoji Temple VR Tour project in English and Japanese was covered by over 600 media outlets, including some of the most influential global outlets, reaching an estimated of 29 million viewers in just one week. We believe that using our services as a one-stop shop results in a more cost-effective alternative than hiring different companies for the same purposes.

Point #8: A message to those who are thinking of expanding globally.

We hope to continue building bridges between Japan and the rest of the world, contributing to regional revitalization and the expansion of Japanese companies. Effective communication stands at the core of successful overseas expansion. With our expertise in multicultural understanding and multilingual support, we can guide any company in establishing a compelling target market and promoting its unique appeal from the ground up. We can help you expand your business to any part of the world, but especially Asia. We are your dedicated partner in maximizing your global impact and making your global expansion a resounding success.

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